Sales + Marketing

Prospects

Name	Company	Lost reason	Revive by	Score
Tiffany Mullin	AYTM	Service mismatch	Aug 20	62
Jay Walton	Monster Organics	Ghost Terminal	Aug 20	14
Santi Lozano	Kaizen Marketing Agency	Lost to competitor	Feb 16	21
Matt Bender	Source Art	Ghost Terminal	May 22	19
Kyle Moretti	SparklePro Cleaners	Ghost Terminal	May 22	16
Thomas Nelson	Begin Health	Ghost Terminal	May 22	15

Prospect

Awaiting reply · 3d

Jason Berkowitz

Break The Web

↳ Podcast guest

Scoring

Need45%

Timing25%

Fit20%

Engagement10%

Deal· Break The Web

Wants: SEO Manager or SEO Specialist
Decision-maker: Jason Berkowitz
Next: Reach out in Q3 to confirm hiring timeline and role prioritization
by Jul 1

Latest

Jason and Mila identified two SEO roles (Manager and Specialist) in late March, deferred priority decision to their quarterly planning meeting, and indicated the hire would move forward in Q3 2026; no substantive response since the April 23 planning update.

Timeline· updated May 22

Note
Podcast guest [3] – Jason recorded a business growth interview with Brian O'Connor in March 2026, discussing Break The Web's SEO hiring needs
Note
Sales call [5] – Brian + Martina met Jason + Mila to define two open roles: SEO Manager ($100K salary, $8K fee) and SEO Specialist ($60K salary, $5K fee); Jason and Mila to prioritize at their quarterly planning meeting
Email follow
ups [7–14] – TalentHQ sent 8 follow-up emails between April 10 and May 19 with no reply; Jason stated in April 23 planning call that the SEO hire is a Q3 initiative

Email Jason Berkowitz

To jason@breaktheweb.org

AI draft:

Drafts only — sending is done from Gmail. Once we're confident drafts are reliable, we'll add a Send button.

Quotes

“We're working internally to understand a bit more about the needs of our next SEO hire. So once we have more information, which is likely going to be a Q3 initiative, we'll be sure to let you know.”· 95% confidence

Extra Context

- Title: Founder and SEO Director at Break The Web - Collaborator on hiring decisions: Mila (likely co-founder or operations lead) - Current focus: Planning next SEO hire as Q3 2026 initiative; prioritizing between two role levels

Removes contact, opportunities, interactions, follow-ups, and tasks. Recorded calls survive (contact link cleared). Cannot be undone.