Sales + Marketing

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Prospect

Reply owed · 3d

Peter Keller

Founder / CEO

Fringe Sport

↳ Event contact

Met at DC. Set up a call to learn about AI at his $26M ecomm business. Wants to hire a project manager.

Scoring

Need45%

Timing25%

Fit20%

100

Engagement10%

100

Deal· Fringe Sport

Wants: Project Manager, Latin America
Decision-maker: Peter Keller
Next: Schedule follow-up call to discuss PM candidate profiles and hiring criteria.
by May 27 (in 4d)

Latest

On May 20, Peter confirmed Fringe Sport's ~$26M revenue, shared plans for Austin-based marketing consolidation and AI-driven ops alignment, and explicitly stated the need to hire a Project Manager from Latin America—moving the opportunity to qualified stage.

Timeline· updated May 22

Note
Email #1 (2026-05-10): Sent initial outreach regarding Fringe Sport Board Report Q1 2026 with no response.
Note
Email #2 (2026-05-18): Follow-up attempt after 7+ days of silence; draft created in Gmail.
Note
Sales Call #1 (2026-05-20): Peter and team reviewed $26M revenue, discussed marketing relocation to Austin, centralized AI data integration strategy, and Peter raised explicit hiring need for a Project Manager in Latin America.

Action items · 1

todayEmail Peter Keller (Fringe Sport) to schedule chat re: LATAM PM hire — once he is back from China. Reference May 20 call.

Email Peter Keller

To peter@fringesport.com

AI draft:

Drafts only — sending is done from Gmail. Once we're confident drafts are reliable, we'll add a Send button.

Extra Context

- Based in Austin (marketing ops relocating there for tighter collaboration) - Founder / CEO of Fringe Sport, ~$26M revenue company - Current focus: centralizing data sources, aligning AI agents with company goals, and scaling recruitment for e-commerce and project management roles

Removes contact, opportunities, interactions, follow-ups, and tasks. Recorded calls survive (contact link cleared). Cannot be undone.