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I asked Barbara Cavness, CEO of (un)Common Logic, about the meeting she had to lead when Covid cut 55% of revenue in one month. A few parts made this interesting: - She told the team the truth. - She still had no idea how to make it work. - By July, they were completely sold out. - The company grew 39% in the next 12 months. Full conversation on Legends of Scale: [LINK]

I asked Barbara Cavness, CEO of (un)Common Logic, when company culture stops happening by accident. A few parts made this interesting: - At 5 or 10 people, culture can just happen. - As the team grows, it has to be managed. - Core values cannot stay on a wall. - Promotions need to reflect how people work. - Founders have to plan for it. Full conversation on Legends of Scale: [LINK]

I asked Barbara Cavness, CEO of (un)Common Logic, about the idea that AI is going to replace marketers. A few parts made this interesting: - She called that “hilarious and nonsense.” - Her AI tools reach 60–70% quality. - Experts run the last 30–40%. - She would bet against replacing a 15-year paid search lead. - Her answer was pro-AI, not anti-AI. Full conversation on Legends of Scale: [LINK]