Varun Bhuchar raised prices on 2 clients this year.
Both said yes.
The reason was the conversation before the number:
Varun does not raise prices every few months just because he can.
He looks at the work.
He looks at the client.
He looks at what has changed.
This year, only 2 clients needed a price change.
When he told them, he explained why.
Both accepted.
That is the part most firms skip.
A price increase lands better when the client can see the work behind it.
And it opens another door.
Some clients started asking for more help.
Varun could say:
“That is included.”
Or:
“That is outside scope, and here is the price.”
That is how MRR grows without turning every client into a fight.
Clear scope makes price feel fair.